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The Elements of Blogging by Jerry Lanson, Mark Leccese

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Glossary

Analytics— Data gathered by either blogging platform, plug-ins, or third-party services (such as Google Analytics) on visitors to a website or a blog, including such information as number of visitors, number of page views, web addresses from which visitors came to a blog, the amount of time a visitor spends on page or post, and more.

Archive— On a blog, the archive is all the older posts that no longer appear on the main page. A blog archive can be featured in a sidebar on the blog’s main page, usually organized chronologically (e.g., by month and year) or by topic.

Avatar— An image, usually small, that represents a person or group on a social media site, such as the image that appears on the left in all your posts on Twitter.

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