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The Emerging Markets of the Middle East
book

The Emerging Markets of the Middle East

by Tim J. Rogmans
September 2012
Beginner to intermediate
140 pages
3h 5m
English
Business Expert Press
Content preview from The Emerging Markets of the Middle East

Chapter 2

Middle East Megatrends

The Middle East and North Africa region is going through a period of unprecedented change.1

—International Monetary Fund, 2012

Understanding the environment in which a business operates is a critical step in defining business strategy. One effective method for doing this is through environmental scanning, whereby a number of major environmental trends are identified and analyzed. Sometimes these trends are categorized as political, economic, social, technological, legal and environmental (PESTLE). However, such a categorization is not always necessary or helpful, as the most insightful way of looking at what is happening may well be across the boundaries of individual categories. Rather than creating a long list ...

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Publisher Resources

ISBN: 9781606492055