Chapter 3

The Rise of Multinational Companies from the Middle East

Emerging multinationals you’ve never heard of could eat your lunch, take your job, or possibly be your next business partner or employer.

—Antoine van Agtmael1

A development that warrants special consideration by investors is that of multinational companies originating from the Middle East. The topic of emerging market multinationals is seen as a frontier topic in the field of International Business research. Multinational companies from emerging markets are regarded as fierce competitors in their home markets and increasingly in developed markets as well. Today, nearly all the research and business writing on emerging market multinationals bypasses the increasingly international ...

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