It's easy to say that the employee experience is owned by everyone, but from what I have observed, when something is said to be owned by everyone, it's really owned by no one. Instead, I prefer to look at employee experience as something of a ripple effect that starts with the most senior leaders at the organization and extends to every employee regardless of role or seniority. You can see what this looks like in figure 22.1 below.
The entire employee experience of the organization starts with the Reason for Being and the values that the organization chooses to espouse. This starts at the absolute top of the organization with the CEO and every member of the executive team. This can be thought of as the foundation on which the employee experience house is built. The CEO and members of the executive team need to embed this Reason for Being into their talking points both publicly and privately. They also need to make this a part of how they work, communicate, and interact with employees, customers, and the public. Basically, the CEO and the executive team are supposed to be the biggest evangelists of this. When you look at Experiential Organizations, such as Facebook or Google, they all have CEOs who are amazing champions of making sure that their ...
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