CHAPTER 1

Introduction

A man’s success in business today turns upon his power of getting people to believe he has something they want

—Gerald Stanley

Since the beginning of history, entrepreneurship has been underpinned by the market forces of supply and demand. Across the world, entrepreneurs look to address demand for goods or services by providing supply.

A start-up business, which typically is started up by a founder or cofounders, is a new business venture that looks to fill a gap in the market or address a need or problem. While there are several avenues that can lead on from the start-up stage, it all starts from an idea and the courage to build on it and see it develop into something to be proud of.

Owning a small business can be as ...

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