CHAPTER 8

Objective Setting

The basic definition of the business and of its purpose and mission have to be translated into objectives

—Peter Drucker

As an entrepreneur, it is important to have objectives and review your business as a whole. It can help to review your previous year’s strategies and objectives and also set new objectives to achieve business success. Ideally, these would be part of the overall business plan.

Having well set objectives can:

  • Help a business grow;
  • Improve collaboration and teamwork;
  • Help establish a clear direction for the business and help everyone understand the direction the business is heading in.

Before you start objective setting, it is important to know what you want your business to achieve, or if you have ...

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