CHAPTER 15

Opportunities for Growth

You don’t build a business, you build people. Then, people build the business

—Zig Ziglar

When considering growing your business (also known as scaling) and how you may want to achieve it, it is important to consider what stage your business is at, how scalable it is, and its current and future value.

Many businesses think of growth, just in terms of increased sales. However, while this is one factor, an entrepreneur must also consider the sustainability of those increased sales and also maintaining and improving profitability. Another factor is a possible need to change to a more suitable business structure as the business grows.

There are many advantages, as well as potential risks, when considering whether ...

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