CHAPTER 3

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BUILDING

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BLOCKBUSTER PRODUCTS

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AND SERVICES

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A KEY ASPECT OF ESTABLISHING AN ENTREPRENEURIAL MINDSET is creating the conditions under which everyone involved is energized to look for opportunities to change the current business model. These might include opportunities to redesign existing offerings, to differentiate products in novel and appealing ways, to reshape markets, and to transform the rules of the game by transforming the company’s competences. This is the first of several chapters (3 through 6) in which we’ll show you ways to change your business model.

The simplest way to change a business model is to redesign your offerings (products and services). What you should ...

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