O'Reilly logo

The Entrepreneur's Playbook by Paul B. Brown, Leonard C. Green

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

PRINCIPLE 2

A Better Mousetrap Is Not Enough

The good news is that you have, or are convinced you can come up with, a product or service that can satisfy a big need in the marketplace, one that will solve a huge problem.

The bad news is that creating a better mousetrap isn’t the end of the journey; it’s just the beginning.

As we saw with Principle 1, even if you have the proverbial better mousetrap, the world may not beat a path to your door. The cliché is simply not true. You need to figure out a way to tell people what you have, and to position your product or service in a way that’ll keep the competition from eating you for lunch (and breakfast and dinner too).

The positioning and developing of your idea is as important as the idea itself. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required