The Essential Entrepreneur, 2nd Edition

INDEX

• account terms 79–80
• accounting course, doing 13
• adaptability to markets 149–150
• Adwords 53
• after-sales-service, customers’ experience of 70–71
• ahead of the game, being 86–89
• Alibaba 75
• aligning to customers 83–85
• amounts to raise 106, 112
• anchoring in pricing 64
• ‘angel investors’ 99
• anti-dilution clauses 116–118
• Artesian Alternative Investments, Kirsten Bernhardt's role in xvii–xviii
• Artesian Venture Partners (AVP) 104
• assets 19–20
• assigning shareholdings 112–114
• Australian Investment Council 120
• author, childhood and start in business x–xii
• authority, delegation of 158

 

• bait and switch tactic 64
• balance sheets 14–15, 16–17, 19–20
• Balcrest Stud 10
• batching orders 67–68
• Bernhardt, Kirsten
  • — introduction xvii–xviii
  • — on investors and VCs 103–108
• Blakely, Sarah and Spanx 175
• ‘bootstrapping’ 98
• brand
  • — designing 127–128
  • — evolution of SWEAT as 58–59
  • — importance to Fleet Space Technologies 59
  • — positioning 49–50
  • — protection with TMs 125–131
• brands 49–52
• business
  • — getting out of 167–171
  • — setting up your 24
• business architecture stack 40–42
• business model
  • — keeping simple 142–145
  • — validation of 105–106
• business plan, developing a start-up 11–26

 

• campaigns, designing 56
• capital to raise 106, 112
• cash-flow statements 14–15, 18–19, 21
• communication, importance of 70
• companion website, author's 118, 176
• consistency as key to success 158–159
• cost validation 14–21
• critical business matters and minority shareholders 115
• ‘cross-docking’ 80
• ‘crystal ball’ ...