January 2011
Beginner
282 pages
4h 21m
English
Content preview from The Facebook Marketing Book
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 12. Analytics and ROI
As with any marketing efforts, closely tracking the success of Facebook marketing is extremely important—not only to justify your investment but also to improve your future work. Facebook itself includes a robust analytics platform known as Insights, which allows you to gather information about your Pages, applications, and ads. You should also be aware of how your Facebook marketing campaigns are affecting the performance of your properties outside of Facebook. This chapter teaches you how to do both.
Figure 12-1. Facebook’s Insights platform allows you to see basic or detailed information about the
performance of your Pages.
Insights for Page
Facebook’s native analytics platform, Insights, allows you to access detailed information about fans of your brand that is otherwise very difficult or expensive to obtain. Navigate to your Page, and you’ll see a link to the Insights Page in the left sidebar. Basic user statistics available through Insights include daily and monthly active users, daily new likes, and total likes over time (Figure 12-1). These metrics are fairly shallow, but they’re a great way to establish and monitor trends, especially your rate of daily new likes and daily active users. Generally speaking, as long as these benchmarks are all increasing, you’re headed in the right direction. The basic interactions data will look much more variable ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.