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The Facts of Business Life: What Every Successful Business Owner Knows that You Don't by Bill McBean

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Contents

Foreword

Acknowledgments

Introduction

Chapter 1: The Facts of Business Life

The Facts

The Business Life Cycle

Chapter 2: The Five Levels of Business Success

Level 1: Ownership and Opportunity

Level 2: Creating Your Company’s DNA

Level 3: From Survival to Success

Level 4: Maintaining Success

Level 5: Moving on When It’s Time to Go

Chapter 3: Fact 1: If You Don’t Lead, No One Will Follow

Level 1: Ownership and Opportunity

Level 2: Creating Your Company’s DNA

Level 3: From Survival to Success

Level 4: Maintaining Success

Level 5: Moving on When It’s Time to Go

Chapter 4: Fact 2: If You Don’t Control It, You Don’t Own It

Level 1: Ownership and Opportunity

Level 2: Creating Your Company’s DNA

Level 3: From Survival to Success

Level 4: Maintaining Success

Level 5: Moving on When It’s Time to Go

Chapter 5: Fact 3: Protecting Your Company’s Assets Should Be Your First Priority

Protecting Tangible and Intangible Assets

Protecting Products or Services

Protecting People

Level 1: Ownership and Opportunity

Level 2: Creating Your Company’s DNA

Level 3: From Survival to Success

Level 4: Maintaining Success

Level 5: Moving on When It’s Time to Go

Chapter 6: Fact 4: Planning Is About Preparing for the Future, Not Predicting It

The Elements of a Proper Business Plan

Level 1: Ownership and Opportunity

Level 2: Creating Your Company’s DNA

Level 3: From Survival to Success

Level 4: Maintaining Success

Level 5: Moving on When It’s Time to Go

Chapter 7: Fact 5: If You Don’t Market Your Business, ...

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