Way X
Star businesses
This way is for sophisticated investors, both visionaries and analysts (type 1 or 2 personalities).
What topics are covered in this chapter?
What is a star business?
A long time in my past, a man of genius, and some of his chums, invented the star business. Let me give you a clue, perhaps a rather cryptic one – cash cows, dogs, question marks. And stars.
Got it? Yes, the genius was Bruce Henderson, founder of the Boston Consulting Group (BCG) where I (Richard Koch) spent most of my twenties. And the star business ...
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