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The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits by C. K. Prahalad

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Chapter . Homes for the Poor—The CEMEX Story

The ability to build and finance a quality home has been beyond the means of most of the world’s impoverished. These people are often ignored by major corporations because it is thought they have too little money and are too difficult to reach. CEMEX,[1] the largest cement manufacturer in Mexico, second-largest in the United States, and third-largest cement company in the world, has through innovation found a profitable and empowering means of housing the poor for profit, instead of leaving that to governments or not-for-profit organizations.

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CEMEX, the largest cement manufacturer in Mexico, second-largest in the United States, and third-largest cement company in the world, has through innovation ...

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