3CombatingOverloadHow the Founder’sMentality Overcomes theChaos of High Growth
Most founders fail. The numbers are large—hundreds of thousands per year. Early failure usually comes because the business idea didn’t fly high enough to attract continued funding and justify growing it. But we’re not writing about those companies here. Our focus is on the survivors: the few start-ups that get significant traction. One reward for their success is the right to proceed to the next level of the game—and that’s where they confront overload (see figure 3-1).
FIGURE 3-1
Fighting the crisis of overload
So what do you do when overload hits? To answer ...
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