Book description
Whether you seek financial backing or board consent, this bestseller gives you the critical knowledge you need to get the go-ahead. Written by a seasoned practitioner with years of experience in both writing & evaluating business plans for funding, you'll formulate a coherent, consistent & convincing plan with your backer’s needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need.
Table of contents
- Cover
- Title
- Contents
- About the author
- Preface
- Introduction
- part 1 Preparing your plan
- part 2 Writing your plan
- part 3 Using your plan
- Epilogue: Beware these characters!
- Appendices
- Index
- Endorsement
- Imprint
Product information
- Title: The FT Essential Guide to Writing a Business Plan, 2nd Edition
- Author(s):
- Release date: September 2015
- Publisher(s): FT Publishing International
- ISBN: 9781292085166
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