August 2012
Intermediate to advanced
256 pages
6h 50m
English
7
Traditional and Digital Integration:
“Fusion Marketing”
Integrating Everything
We can sell our goats with print ads; we can sell our goats using Facebook and Twitter; we can put our goats on the back of our business cards. We have a lot of tools at our disposal, both traditional and digital-social. And we have the ability to make connections between and among all of them.

The Wheel in Figure 7-1 presents the top 20 categories in traditional media marketing and the 20 digital-social media categories detailed in The Social Media Bible. Take a moment to see how many connections and reverse connections you can make among these 40 categories. Can ...