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The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing
book

The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

by Lon Safko
August 2012
Intermediate to advanced content levelIntermediate to advanced
256 pages
6h 50m
English
McGraw-Hill
Content preview from The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

9

Revealing the Trinity of Social Media:

The Big Three

The landscape of social media tools can be daunting to most of us. In The Social Media Bible, I grouped the tools into 20 different categories, and it took more than 800 pages to define them all. So the question is, how do we decide which tools to use? The answer is simple: the Trinity of Social Media. If at first you simply focus on the Trinity—blogging, microblogging, and social networks—you will have a command of nearly 90 percent of everything you need to be doing in social media marketing (see Figure 9-1).

Trinity, Part 1: Blogging

Let’s begin with the first part of the Trinity of Social ...

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Publisher Resources

ISBN: 9780071801133