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Chapter 4Internationalisation of Rural Business Marketing

Kenny Odunukan

DOI: 10.4324/9781003302339-4

Contents

Review of Literature on Internationalisation of Rural Business Marketing

Governance and Political Barriers

Legal and Regulatory Barriers

Economic and Financial Barriers

Social and Cultural Barriers

Technological Barriers

Conceptual Model and Hypothesis Development

Research Methodology

Findings and Results

Evaluation of the Measurement Model

Assessment of Higher-Order Model

Summary of Findings

Limitations and Future Research Directions

Chapter Summary

Based on the extant literature, this chapter developed structural models on the barriers of internationalisation of rural SMEs marketing in Nigeria. ...

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