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Chapter 6Marketing Strategies and Performance of Second-Hand Spare Parts Dealerships: The Role of Environmental Dynamism

Gloria K.Q. Agyapong, Francis O. Boachie-Mensah and Kojo Kakra Twum

DOI: 10.4324/9781003302339-6

Contents

Literature Review

Marketing Strategies

Influence of Marketing Strategies on Business Performance

Environmental Dynamics as a Moderator between Marketing Strategies and Performance

Research Design

Data Collection

Analytical Techniques

Socio-demographic Characteristics of Respondents

Descriptive Analysis

Correlation Analysis

Moderation Analysis

Regression Analysis

Conclusions and Implications

Future Research Directions

Introduction

Small businesses are vital components ...

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