February 2022
Intermediate to advanced
311 pages
11h 43m
English
Content preview from The Future of Luxury Brands
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Part 1: Luxury in the Time of Covid-19
Chapter 2 Luxury Consumption and Covid-19
Russell W. Belk
How do people consume in the aftermath of a cataclysmic event and what does this suggest for luxury consumption after Covid-19? In this chapter, I begin with a brief consideration of what happened during and after past cataclysms such as the 1918 Spanish Flu epidemic, the Great Depression, the two World Wars, and the Cold War. I then examine the pattern of luxury consumption during the Covid-19 pandemic as well as some new trends that have emerged due to the pandemic. Because much luxury consumption is tied to travel and tourism, the trends affecting these related industries are also discussed. Aggregate sales figures for luxury goods ...
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