O'Reilly logo

The Global eBook Market: Current Conditions & Future Projections by Ruediger Wischenbart

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 7. Key Drivers and Debates

A comparative analysis of international ebook markets shows an abundance of different parameters that result in variations between the markets, some of which may be temporary and others that may persist and remain relevant for the mid-term (three to five years) or the long-term (five to ten years).

The main drivers of differentiation as identified in the market profiles of this study include the following:

  • Key characteristics of the existing print book market
  • New market entrants and new paradigms
  • Market parameters, including:

    • Regulatory frameworks
    • Pricing strategies for ebook receptiveness for foreign (English) reading
    • Receptiveness for foreign (English) reading

Each of these sets of parameters, and combinations thereof, will not only affect each market’s ebook evolution but will also frame the interplay of domestic and global factors as they encourage either globalizing or more differentiating forces.

Key Characteristics of the Existing Print Book Market

The size of a book market matters. Large book markets such as Germany, France, and also China are centers of gravity in their own right for distinct domestic developments. These markets reflect their own national cultural traditions and identities, resulting in strong national framing conditions. Such markets foster the emergence and, more importantly, sustenance of strong domestic players, for both publishing and retail and for services and innovation.

Examples include the emphasis on the national ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required