Why do you want to become the Go-To Expert?
Topics covered in this chapter.
To become the Go-To Expert, you need to be passionate about what you do and why you do it. This strong passion is going to be the reason why you:
- get up stupidly early to go out to meet a client on a cold, wet winter morning
- face and overcome your personal demons
- successfully sell what you do to others just by your enthusiasm for what you do and how you do it
- pick yourself up after every knock-back.
In this chapter, you will be challenged to identify why it’s important for you and your future to become the Go-To ...