3
How to make your services irresistible to clients
Topics covered in this chapter.
- What you need to know about your niche to build a successful marketing plan.
- Deciding what services to offer.
- How to package up your services.
- How to differentiate yourself from your colleagues and competitors in the eyes of your niche market.
- Removing the risk for your clients.
Having completed the Action Points in Part 1, you should be quite clear in which subject(s) you want to be the Go-To Expert and have worked out your underlying motivational drivers. Using those as foundations, this chapter will explore how to package your service(s) in a way that will make them irresistible to your niche market.
Regardless of whether you run your own firm or are a ...
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