5
How to use your content to reinforce your expertise
Topics covered in this chapter.
- What is meant by valuable content?
- The three ways to create your content.
- What is a content plan?
- Questions to ask before writing a content plan.
- Planning your business development content.
- Tips to save time producing and sharing content.
- The how, what, when and why of blogging.
As the status of being the Go-To Expert suggests, you will benefit from the luxury of having clients who choose to come and find you, thus negating the need for you to go out and sell to them. To do this, you will need to continually find and write valuable content, then share it with your target audience. This chapter helps you identify what content your clients will find valuable. ...
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