10
Successful seminar selling
Topics covered in this chapter.
- How events help you generate more leads.
- The different types of events available to you.
- The key stages in planning, marketing and running an event.
One tried and tested route to generating a reputation as Go-To Expert is to run physical or virtual events showcasing your expertise to your preferred audience. Events are a great way to help potential clients move from ‘I may want to work with you’ to ‘Can we talk about how we can work together’. However, running and marketing events are a huge investment in time and money. This chapter shows you how you can use events intelligently to generate the maximum amount of new client work for your money and time.
“A good basic selling ...
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