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The Go-To Expert by Jon Baker, Heather Townsend

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Part three

How to build your visibility and profile to generate high-quality, warm leads

In Part 2 of the book we considered how to create a strong brand on which to build your practice. Once you have got all the elements of your brand in place, it’s time to work out what you will actually do daily, weekly, monthly and quarterly, to create a predictable pipeline of high-quality leads. This part of the book shows you how to create this pipeline via the most effective routes to market for professionals:

  • referral generation via your network
  • publishing a book
  • PR or article marketing
  • speaking
  • running events.

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