If you've mastered the fundamentals of recruiting and your server has a relatively healthy population, you should begin to see a steady trickle of interested players. Now is the time to implement a guild application.
A guild application (or app) is similar to a job application. It's a set of questions that asks recruits about themselves, their background, and any relevant qualifications they may have. (You can see a sample app in Sample Application.)
Requiring an app can help you weed out undesirable players before you invite them. An app is not foolproof by any means, but it can be a highly effective filter. For one thing, just requiring the extra work can make a difference. Filling out the app means that a player actually