4STRATEGY 1: REDUCE EMAIL VOLUME

Once Harold had chosen his goals, we began work on reducing his email volume.

“Okay, Harold, let’s start with the simplest and most overlooked email reduction technique: Send Less — Get Less.”

Harold shot me a look of disbelief, “How does sending less help? I mean, my problem is that other people send me too much email.”

“At first glance, it doesn’t seem like we have much control over email overload. But a closer look reveals something very different. Research shows that for every five emails you receive, three require a response.5 This means that for every five emails we send, people send back three. I call this the boomerang effect. So if you eliminate just one out of every five outgoing emails, you’ll begin ...

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