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The Hidden Power of Social Networks
book

The Hidden Power of Social Networks

by Robert L. Cross, Andrew Parker
June 2004
Beginner to intermediate
240 pages
6h 2m
English
Harvard Business Review Press
Content preview from The Hidden Power of Social Networks

8

Uncharted Territory

The Future and Challenges of Networks in Organizations

WHETHER PEOPLE use the term or not, networks are an essential feature of organizations, responsible in large part for organizational effectiveness and innovation.1 As a result, we see a bright future for networks both within and between organizations. In terms of interorganizational relationships, we believe that there will be an increased use of social network analysis to assess the effectiveness of strategic partnerships. Joint ventures, alliances, and R&D consortia typically are undertaken to promote innovation and to quickly integrate capabilities on a specific initiative. However, little attention has been paid to the social networks created in these entities and ...

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Publisher Resources

ISBN: 9781633691537