I’ve been blessed with the support of a terrific network, and many of these people have contributed essential information and insights for this book.
Thanks to my colleague Amanda Setili for her invaluable insights—she got the concept immediately, the title was her idea, and her input in chapter 2 was (that word again) essential.
Thanks to Patty Morrison—a dream customer for many of the firms mentioned in this book—for so freely sharing with me and my community of customer advocacy professionals what it takes to attract a dream customer and then get that customer to advocate for you.
Thanks to über-consultant and thought leader Alan Weiss. When I told Alan I had an idea for a book and asked him to please shoot it down (which ...