CHAPTER 8

Time-Line Model 2

In the previous chapter, before merger and premerger stages were discussed. Now we move on to the during merger and postmerger stages of the time-line model of merger process.

During the Merger Stage

The “during merger” stage is the most chaotic, as at this stage reality hits home. Communication and consultation started at the premerger stage, continues. The executives manage a transformational change while trying to keep the disruption to customer services to a minimum. Senior executives convene meetings with staff groups to explain the decision and to reassure them about the quality and consistency of customer services. At the same time, the senior executives have to deal with staff morale and convince them to carry ...

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