The chances of getting a call from a recruiter merely because you’ve created a flashy marketing piece using one of the tools mentioned in previous chapters are slim. You need to call attention to what you’ve created. You have to distribute your message. Marketing and sales are a part of managing your career and proactively searching for a job.
In Chapter 9 you read that 93 percent of recruiters are likely to look at a candidate’s social profile1 to assess professional experience, length of professional tenure, specific hard skills, cultural fit, and industry-related posts.
Let’s take a look at how you can get on the radar of hiring managers, recruiters, and HR professionals.