NOTES
• INTRODUCTION •
1. William J. Baumol, “Education for Innovation: Entrepreneurial Breakthroughs vs. Corporate Incremental Improvements” (National Bureau of Economic Research, April 30, 2004). www.nber.org
2. Benjamin F. Jones, “The Burden of Knowledge and the Death of the ’Renaissance Man’: Is Innovation Getting Harder?” (Northwestern University, October 19, 2004).
• CHAPTER 1 •
1. Bruce Nussbaum, “How to Build Innovative Companies,” BusinessWeek, August 1, 2005.
2. The McKinsey Quarterly, “What Global Executives Think About Technology and Innovation,” August 2005. www.lwcresearch.com/filesfordownloads/GlobalExecsThinkAboutInnovation.pdf
3. Source: Coca-Cola Company website: www.cocacola.com
4. Irving L. Janis, Groupthink. (Boston: Houghton-Mifflin ...
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