1. William J. Baumol, “Education for Innovation: Entrepreneurial Breakthroughs vs. Corporate Incremental Improvements” (National Bureau of Economic Research, April 30, 2004).

2. Benjamin F. Jones, “The Burden of Knowledge and the Death of the ’Renaissance Man’: Is Innovation Getting Harder?” (Northwestern University, October 19, 2004).


1. Bruce Nussbaum, “How to Build Innovative Companies,” BusinessWeek, August 1, 2005.

2. The McKinsey Quarterly, “What Global Executives Think About Technology and Innovation,” August 2005.

3. Source: Coca-Cola Company website:

4. Irving L. Janis, Groupthink. (Boston: Houghton-Mifflin ...

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