CHAPTER 15Think Differently About Your Story

Ideas are not really alive if they are confined only to a person’s mind.


Former General Electric CEO Jack Welch tells of embarking on a road trip to learn more about GE’s divisions in the early stages of his leadership. During an especially confusing presentation, Welch raised his hand to ask a question. He did not understand some of the terms the speaker was using. The speaker turned to Welch and said, “How do you expect me to teach you in five minutes what has taken me 25 years to learn?”1 According to Welch, the manager didn’t last long.

The world is filled with bright, innovative individuals whose ideas are falling on deaf ears because the individuals fail to ...

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