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2. Andy Serwer, “The ‘00s: Goodbye (at Last) to the Decade from Hell,” Time, November 24, 2009,,8816,1942834,00.html (accessed January 30, 2010).

3. Bill Gates, “The Key to a Bright Future Is Innovation,” Financial Times, January 29, 2010, (accessed January 29, 2010).

4. Barry Jaruzelski and Kevin Dehoff, “Profits Down; Spending Steady,” Strategy+Business, Winter 2009, 46.

5. Barry Jaruzelski and Richard Holman, “Innovating Through the Downturn: ...

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