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The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success by Carmine Gallo

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Introduction

What the World Needs Now Is More Jobs—Steve Jobs

In an open letter to President Barack Obama, New York Times columnist Thomas Friedman challenged Obama to create more Jobs—Steve Jobs. “We need to get millions of American kids, not just the geniuses, excited about innovation and entrepreneurship again.”1 If you want more good jobs, Friedman argued, the nation must do a better job of fostering an environment where innovation is encouraged and allowed to flourish. In short, the country needs more people like Apple cofounder and CEO Steve Jobs. After all, thanks in large part to the revolutionary iPhone, one of the most innovative devices of the decade, Apple surpassed Microsoft in 2010 to become the most valuable technology company ...

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