Enabling Breakthrough Innovation


I need strategic innovation—innovation that is coherent and hangs together.

My (CEO or leader) says he/she wants to disrupt the competitionHow do I do that?

What are the opportunities for me to lead disruption in my market(s)?

I want to identify, capture, and defend new “white space” opportunities.

Insights are foundational to innovation. They help you “think different” in three important ways. You can use your insights to

Use the intersections of insights to stimulate substantially new thinking and ideas.

  • Generate initial ideas. You know from Chapter Two that insights give you the right to ideate by ...

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