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Marketing with Psychotechnology
THANKS TO THE EMERGENCE OF AI, marketing and advertising will never be the same. As one provocative piece in the publication the New Statesman put it: “Advertising, once a creative industry, is now a data-driven business reliant on algorithms.”1 There is much truth in this statement. Earlier, we discussed in detail how the combination of Big Data collection and the algorithmic power of AI to learn will have a dramatic impact on the world of marketing and advertising. I have argued that personalized information, the science of persuasion, and natural language processing will merge with these innovations and that its synthesis, which I call psychotechnology, will have a major impact on our lives.
In this synthesis, ...
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