The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning

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Marketing with Psychotechnology

THANKS TO THE EMERGENCE OF AI, marketing and advertising will never be the same. As one provocative piece in the publication the New Statesman put it: “Advertising, once a creative industry, is now a data-driven business reliant on algorithms.”¹ There is much truth in this statement. Earlier, we discussed in detail how the combination of Big Data collection and the algorithmic power of AI to learn will have a dramatic impact on the world of marketing and advertising. I have argued that personalized information, the science of persuasion, and natural language processing will merge with these innovations and that its synthesis, which I call psychotechnology, will have a major impact on our lives.

In this synthesis, ...