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The Journey Beyond Fear: Leverage the Three Pillars of Positivity to Build Your Success
book

The Journey Beyond Fear: Leverage the Three Pillars of Positivity to Build Your Success

by John Hagel
May 2021
Beginner content levelBeginner
272 pages
4h 56m
English
McGraw-Hill
Content preview from The Journey Beyond Fear: Leverage the Three Pillars of Positivity to Build Your Success

CHAPTER 3

INSTITUTIONAL NARRATIVES

The Power of Leverage

Narratives are not just for individuals. Institutions also can increase their impact and address significant emerging opportunities by creating effective narratives. This is true for entrepreneurial and incumbent businesses, nonprofits, government agencies, and schools. The whole issue of institutional narrative is a big, unaddressed space, and the institutions that find ways to craft meaningful narratives will enjoy powerful advantages over those that don’t.

As we will see in Chapter 6, personal narratives and institutional narratives are even more impactful when they are aligned. The personal narratives of institutional leaders can become the seedbeds for inspiring institutional narratives, ...

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Publisher Resources

ISBN: 9781264268412