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The Joy of Strategy: A Business Plan for Life by Allison Rimm

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Mission: Find Your Purpose

“Hide not your talents, they for use were made: What’s a sun-dial in the shade?”1

—Benjamin Franklin

Every great strategic plan starts with a declaration of an entity’s purpose that expresses why it exists, what its members value, and what these people intend to accomplish. Your mission is nothing short of your purpose here on earth, and you’ll start your personal plan by spelling it out. I know that sounds lofty, as though we’re trying to find the meaning of life. But the answer to the question “What am I here to do?” isn’t as remote as you might think. What do you love to do? What are you good at? You’ll find ...

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