Chapter 10

The Importance of Strategic Alignment

Empowerment without alignment is chaos.

Peter Senge 1

The Fifth Discipline, 1990

Introduction

At this point in your journey, you have come a long distance, working hard to implement a lean IT system for both frontline associates and management. You have created the building blocks necessary for a strong foundation. This chapter extends the transformation model to the creation and execution of your organization’s strategic imperatives.

Purpose-Driven Alignment

In Chapter 3, “The Importance of Purpose,” we highlighted the clarity of your True North as a precondition for your people to engage and perform at their best. It is necessary for everyone in the company to understand the ultimate reasons ...

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