September 2013
Beginner to intermediate
192 pages
5h 16m
English
Content preview from The Lean Mindset: Ask the Right Questions
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3. Delighted Customers
The Westerner and the Japanese mean something different when they talk of “making a decision.” With us in the West, all the emphasis is on the answer to the question. . . . To the Japanese, however, the important element in decision-making is defining the question.1
1. Peter F. Drucker, “What We Can Learn from Japanese Management,” Harvard Business Review, March–April 1971. Emphasis added. Used with permission.
—Peter Drucker
Ask the Right Questions
The Internet may be the platform that launched the information age, but a century earlier, the internal combustion engine was the platform that launched the transportation age. Reset your clock to the 1890s, and you will see numerous automobile companies trying to sort out ...
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