About This Pocket Guide

YOU WILL FIND IN THIS GUIDEBOOK an approach to creativity that offers practical tools and suggestions for creative thinking while never losing touch with an essential component of that thinking: its looseness, its freedom, its risk taking. To gain new insights into any subject, we must “get unstuck”—we must view the subject in a new light. And that includes the topic of creativity itself.

As you will see in this guidebook, and as explained in the preview below, the practical elements of “doing” creative thinking—the methods that help us get unstuck—can themselves be creative. In fact, what better way to drive home the power of the creative thought process than to go out on a limb and be creative about creativity? That's ...

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