I TEND TO BE A CONTRARIAN, and so I guess it shouldn't surprise me to find that my view of creativity is just about the opposite of the one that dominates in corporate training and consulting today. My view is that creativity is an individual sport at heart, not a team sport. Sure, it is often necessary, and sometimes even helpful, to work on creative projects with teams or other groups. But even when a group is convened, the bottom line is that ideas have to come from the fertile imaginations of individual group members. If you don't have at least one “idea person” in the group, it will fail. And so my approach to ...

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