uNCREATIVE PROCESSESMore Classic WaysWe Close Off Creativity

CREATIVE PROCESSES-sequences of activities that are designed to generate creative thinking—can greatly enhance creative behavior in the workplace. They can help us overcome all but the most stubborn resistance to new ways of thinking and doing. Most of us are at least open enough to creativity that we can generate some good ideas if we use well-designed processes like the ones provided in this guidebook.

Conversely, uncreative processes—sequences of activities that limit creative thinking—can greatly reduce creative behavior. They often undermine enablers and can throw up such formidable ...

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