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The Manager's Pocket Guide to Creativity by Alexander Hiam

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WHAT/HOW THINKING

THIS METHOD COMBINES several different thinking tools into a creative approach that is especially suitable for designing “out-of-the-box” solutions to problems. It helps you identify the components of the problem and gets you started at moving them around into novel configurations, so you have more material to work with and can find new angles for attack. The method does this in a peculiarly user-friendly way, by having you begin with the benefits to the stakeholders: customers, users, or whoever is affected directly by the object or process in question.

In this respect, the method owes much to the field of total quality management, ...

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