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TRANSFERAL:CREATING A CLIMATE FOR CREATIVITY

WHETHER YOU ARE USING this guidebook for self-training or are basing a training curriculum on it, you face the same difficult issue everyone in training and development does: how to transfer what is learned to actual, practical use on the job. This issue is especially important in light of the generally accepted estimate that, of the whopping $400 billion in U.S. annual corporate training expenditures, only 10 percent transfers to profitable on-the-job changes in employee behavior. Apparently it's far easier to learn new skills and behaviors than to use them.

In this book, I've presented a new take ...

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