ANTICIPATE CONSEQUENCES

Your next persuasion experience can be handled in your habitual fashion. Or, you can improve that fashion by considering objections you are likely to encounter ahead of time. (The Quality movement taught us that if you always do what you’ve always done, you’ll always have what you’ve already got! It also taught us to believe in the concept of continuous improvement, something the most effective persuaders swear by.)

If you regard the road to successful persuasion like this:

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then we’ll ask you to consider veering off the main path to explore alternatives. If you follow this recommendation, your persuasion path might look like this:

Because the second ...

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