WRITING WRONGS

Managers who use integrity to influence do so in both their written and spoken communications. A simple checklist will help your documents conform to high standards of both ethics and effectiveness.

•  Is your point clear at the very beginning? Your reader/listener should not have to hunt for it. Make your argument persuasively but don’t manipulate the audience by burying information they need to know.

•  Have you organized the information? Disjointed information creates a negative impression of you and wastes the reader’s (or listener’s) time.

•  Have you made a balanced presentation?Withholding information your reader needs is dishonest, a veritable sin of omission. While you want to make a strong case for your position, you ...

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